01 / Anti-hype

Fuck the Hype. Fix the Work.

The AI industry loves the smell of its own farts and got high on its own supply.

You don’t need prompt engineers.

You want to save time and make more money.

Business is business.

So let's get to work.

Brands we work with
02 / What we hate

We hate bad AI.

Six things we will not apologise for hating.

01

AI theatre

Fancy demos with no commercial impact.

02

Fake experts

Prompt cowboys selling strategy after three YouTube videos.

03

Bloated decks

80 pages of “innovation” and zero working systems.

04

Chatbots nobody asked for

Annoying customers faster is not progress.

05

Manual admin hell

Copying, pasting, chasing, sorting, summarising and reporting until morale quietly dies.

06

Software that refuses to talk

Your CRM, inbox, calendar, invoices and documents should not need a human translator.

03 / Services

Audit the hate. Build the fix. Train the humans.

01 HATE Audit

High-friction Automation & Task Elimination.

We dig through your workflows, admin, sales process, support, documents and systems to find the tasks wasting time, killing momentum and making your team quietly dead inside.

Output

A ranked AI hit list of what to automate, simplify or eliminate first.

Plain English

We find the mess.

02 HATE Builds

Kill the work everyone hates.

We build practical AI systems, assistants and automations that remove repetitive, expensive work from your business.

  • AI sales assistants
  • CRM workflows
  • Lead research automation
  • Inbox & follow-up systems
  • Proposal drafting
  • Support triage
  • Internal knowledge bots
  • Meeting & call summaries
  • SOP & admin automation
Output

Working AI systems your team can actually use.

Plain English

We kill the mess.

03 HATE Training

Teach humans to stop using AI badly.

Practical, role-specific AI training for teams who are sick of vague prompts, fake productivity hacks and generic “AI transformation” seminars. Your team learns how to use AI in their actual roles, what to automate, what not to trust, how to write useful prompts, how to use internal AI systems, and how to save hours without creating a data/privacy bonfire.

Output

A team that knows how to use AI without becoming annoying about it.

Plain English

We train the humans.

04 / Products

Or just use the software we built.

Don't want consulting? Some things we'd build for you, we've already built. Self-serve, monthly, cancel anytime.

Available now
01 · SaaS · Live

HATE Intelligence

Stop searching. Start knowing. Paste your SOPs, policies, and internal docs. Ask anything. Get answers from your actual documents — not from thin air.

  • Internal Q&A on your docs
  • No hallucinations from training data
  • Cited answers
  • Your data stays your data
  • Stripe billing
  • Cancel anytime
$29 /month Starter
$79 /month Pro
For

Teams who waste hours digging through internal docs, policies, and SOPs for answers they already wrote down.

Plain English

Ask your documents anything. Get the answer instantly.

Start free trial See it in action

No credit card required. Pick a plan when you ask your first question.

Available now
02 · SaaS · Live

haterz MEETINGS

Your meetings were 45 minutes. The summary takes 10 seconds. Paste any transcript — Zoom, Teams, Meet, Otter — and get a plain-English summary, every decision, every action item, and every question nobody answered.

  • Transcript summaries
  • Decisions extracted
  • Action items
  • Open questions surfaced
  • Stripe billing
  • Cancel anytime
$29 /month Starter
$79 /month Pro
For

Teams drowning in meeting notes who want decisions and action items without rewatching the recording.

Plain English

Paste the transcript. Get what actually happened.

Start free trial See it in action

No credit card required. Summarise your first meeting free.

Coming soon

Got an idea?

We build products that kill the work people hate. If there's something you'd pay to automate, we want to hear it.

Suggest a product →
05 / Use cases

Show us the spreadsheet everyone hates.

Sales admin

Lead research, CRM updates, call summaries, proposal drafts and follow-up emails.

Customer support

Triage enquiries, draft replies, route issues and detect angry customers early.

Operations

Internal copilots trained on your SOPs, policies, product info and past work.

Documents

Turn emails, PDFs, forms, calls and notes into structured outputs.

Founder systems

Inbox, tasks, meetings, decisions and ideas turned into an operating system.

Reporting

Summaries, dashboards and alerts without the weekly spreadsheet séance.

06 / Process

Five steps. No theatre.

  1. 01

    Hate list

    We identify the tasks, workflows and bottlenecks your team hates most.

  2. 02

    Kill order

    We rank them by impact, effort, risk and commercial value.

  3. 03

    Build

    We create practical AI workflows, automations and assistants.

  4. 04

    Train

    We teach your team how to use them properly.

  5. 05

    Improve

    We refine what works and kill what doesn’t.

07 / Manifesto

What we actually believe.

  • We do not hate AI.
  • We hate bad AI.
  • We hate AI theatre.
  • We hate fake experts.
  • We hate bloated decks.
  • We hate tools that create more work than they remove.
  • We hate businesses being scared into buying things they do not need.
  • AI should be useful.
  • It should save time.
  • It should reduce pain.
  • It should make work less stupid.

So that is what we build.

08 / Contact

What work does your team hate?

Show us the admin, workflow, inbox, spreadsheet, support queue or sales process that makes everyone quietly lose the will to live. We’ll tell you whether AI can actually fix it.

Book a HATE Audit

We read every message. No drip sequences. No “nurture tracks.” No AI-generated follow-ups pretending to be human.